The Importance of Gift Giving in Japan

In Japan, gift-giving is much more than a thoughtful gesture, and it goes beyond simply commemorating special occasions. The act of gift-giving is a deeply rooted cultural practice that reflects respect, appreciation, and social harmony. Whether you're visiting Japan for business or leisure, understanding the etiquette behind giving and receiving gifts can be daunting, especially for those unfamiliar with Japanese customs. This article will help you enrich your experience and help you navigate social situations with grace.

The art of gift-giving dates back to the Edo period and has cultural significance. Unlike in Western culture, gift-giving in Japan isn't just limited to birthdays or holidays. It's commonly practiced in both personal and professional settings, and goes beyond formal events such as weddings, christenings, funerals, anniversaries, or housewarmings.

Ochugen, or mid-summer gifting, takes place from July 1st until the 15th, while oseibo gifts mark the end-of-year period from late November to December 20th. Giving gifts during these periods is a traditional way to show gratitude to those who've helped you throughout the year and is an expression of ongoing appreciation. The time frame for giving ochugen varies depending on the region, so if you're unsure, check out our ochugen blog all about this unique tradition.

Popular items to give include gourmet seasonal foods and fruit, beverages like sake or beer, and household items. In the summer months, a beautifully made uchiwa fan might be appropriate, or some cooling glassware. In winter, on the other hand, you might send items with a plum or crane motif to symbolise longevity and good fortune.

These gifts are usually exchanged between coworkers, clients, or family members and are often returned in kind.

Omiyage are souvenirs brought back for friends, family, or coworkers after a trip. They are often edible products like local specialty snacks, sweets, and produce unique to the area you have visited. Such specialties are known in Japanese as meibutsu, literally “famous things.” It is also fairly common to bring back local handicrafts like ceramics from that particular kiln area; for instance, Bizen ware from Okayama or Arita ware from Saga Prefecture.

Okaeshi roughly translates to “returning something.” These are thank-you gifts to express gratitude. If you receive a gift, it is polite to then either send a letter of thanks or give them something in return.

In business contexts, gifts should not appear to be bribes, so it’s best to keep them modest and symbolic. They are often exchanged at the first or final meeting, and the timing should be coordinated carefully.

When traveling abroad, bring a souvenir that represents your home region. If giving within your own company, bring enough small gifts for the entire team or department. If giving to higher ranks in the company, consider the expense allocated to each recipient. For instance, a gift for your boss should be more expensive than a gift given to your co-worker.

In Japanese culture, the presentation of the gift is nearly as important as the gift itself.

Unwrapped gifts are frowned upon, and beautiful wrapping is essential. Stores and specialty shops often offer free or elegant wrapping services. Here at MUSUBI KILN, we wrap all our products beautifully in furoshiki, a traditional wrapping cloth, making gifts feel extra special.

Also keep in mind the colours you use when wrapping gifts. For instance, white is associated with mourning, and bright red is often used in wedding announcements. Subtle, elegant colours are preferred. The colour green is always a good choice, as it symbolizes good luck.

The correct way to give and receive a gift is to accept it with both hands as a sign of respect, much like you would with a Japanese business card.

It is customary to be modest and decline a gift once or twice before accepting it. This is a show of humility, so although it might seem rude at first, it is actually a polite gesture. Don't open your gift straight away; it's polite to wait before opening a gift—doing so immediately can be seen as rude or overly eager. After receiving a gift, remember to send a thank-you gift—an okaeshi, as discussed earlier. The value of an okaeshi usually equals half the value of the original gift.

Japanese gift-giving etiquette is steeped in values of thoughtfulness, respect, and social awareness. While the customs may seem intricate at first, even simple gestures done with sincerity can leave a lasting impression.

Why not browse our extensive range to find that perfect gift for any occasion?

When in doubt, remember: it's not about the price—it's about the care behind the gift.