The ichimatsu pattern, featuring an endless series of alternating colored squares or checks, symbolizes continued success. This checkered pattern is ideal for celebrating business or other milestones.

Recently adopted as the emblem of the Tokyo Olympics, it also represents diversity, highlighting its universal appeal.

This checker pattern is simple and familiar, so it can be easily matched to any scene in daily life. It is also a suitable pattern for a celebration of the opening of a new business, and can be used to express the good fortune of international business.