Zoho Kiln, located in Tajimi City, Gifu Prefecture, is a renowned producer of Mino ware. While their designs are inspired by seasonal flowers and traditional patterns, they also focus on the practical beauty of their pieces, ensuring ease of use and graceful presentation. Zoho Kiln places particular importance on bengara, the distinctive red pigment used in their akae “overglaze red enamel” designs. The rich red hue that adorns their pottery deepens in character and becomes even more beautiful with time and use, enhancing the aesthetic experience.