ALART
ALART is a brand created by Marushin Kinzoku Kogyo in 1947, when the company began a new search. The brand pursues the possibilities of aluminum based on the concepts of original ideas that break free from stereotypes, design that enhances the creativity of the user, and creative craftsmanship.
Materia and Expression
ALART is a factory brand that continues to pursue the possibilities of aluminum, which can only be proposed by aluminum professionals. Aluminum is still a young metal compared to iron, copper, and other metals, but its applications are expanding rapidly. With the growing industry calling for lighter weight and environmental friendliness, the range of applications for aluminum is expected to expand even further in the future.
The process of making a single piece of material into a single product involves many hands. The inorganic beauty of metal is combined with organic materials to create a new expression. ALART seeks to expand the possibilities of aluminum by adding new techniques.
Procedure and Succession of Traditions
Since 1998, the company has taken on the challenge of manufacturing its own products, which represent the company. In 2006, on the occasion of the 50th anniversary of the company's founding, the company introduced the HOMARE brand, which ranked ahead of ALART, with the theme of tradition and modernity. Not only aluminum, but other materials as well, have been introduced along with various traditional materials, drawing out their workability and possibilities. The company is also working to pass on the skills and techniques to give form to the craftsmanship that it has cultivated since its founding, and its products reflect the high level of precision it has achieved.
In 1947, Marushin Material co.,Ltd. established a factory in Ashikaga City, Tochigi Prefecture. The first founder established this company after working as an aircraft engineer. His desire to "create a new industry in Ashikaga" brought a new wind to Ashikaga, a city synonymous with textiles, and the company developed into a major local industry with dozens of companies. More than half a century has passed since then. Now, Marushin Kinzoku Kogyo's craftsmanship has taken over the spirit of that time and is entering a new era.
After world war II, Marushin salvaged surplus materials and began manufacturing kyusu (teapots) mainly for household use amidst an extreme shortage of supplies. In the age of mass production, kettles were made and sold. Specializing in the production of kettles, the company continued to thrive amidst the shortage of supplies. Later, in 1976, the company launched its first two own-brand products. The brand name was named "ALART."
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