Taniguchi Seidojo, the company which created "HANASAKA", has been devoted their commitment to supporting Kutani ware as an earthenware factory since its establishment in 1951. They developed tableware products with high whiteness, thinness, translucency, smooth porcelain surface and robustness by utilizing the Kutani ware production technology that fires at high temperature without using synthetic glaze. While traditional Kutani ware products are characterized by colorful and profoundly brilliant patterns created by the overglaze painting process, the simple and modern HANASAKA brand, based on white porcelain, is designed to match the modern table.