Taniguchi Seidojo, the company behind the creation of HANASAKA, has been devoted to supporting Kutani ware since their establishment in 1951. They have developed tableware products with high whiteness, thinness, translucency, robustness, and smooth porcelain surfaces. To achieve this, they utilize the Kutani ware production technology of firing at high temperature without using synthetic glaze. While traditional Kutani ware products are characterized by colorful and profoundly brilliant patterns created by the overglaze painting process, the simple and modern HANASAKA brand, based on white porcelain and minimalist colors, is designed to match the modern table.