Charm of Seto Ware

Seto Ware is porcelain produced in Aichi Prefecture, Japan. It has a long history of being a production center of glazed ceramics in the history of Japanese kiln industry. It is also a birthplace that started mass production of porcelain around the Edo period (17th century) and delivered porcelain tableware to households all over Japan.

It is one of the few places in Japan where both stoneware and porcelain are produced.

Also, Seto Ware continues to produce affordable and easy-to-use Japanese tableware today, and a wide variety of functional and fun designs are available for everyday use.

Over 1,000 years of history

Seto Ware is a production area with a very old history. It is said that Seto Ware began around the 10th century, when potters from the Japanese ceramics region, which developed around the 5th century, moved to the area surrounding Aichi Prefecture in search of ceramics raw materials.

The reason why the history of Seto Ware has continued for about 1000 years up to the present is that Seto is blessed with high-quality and rich ceramic clay and has kept growing as an industry by adopting new technology and culture with a flexible mindset. It is said that "there is nothing that cannot be made in Seto" due to the efforts and high technology of our predecessors, and a wide variety of pottery is produced, including not only Japanese and Western tableware, but also novelties, architectural ceramics, insulators, and fine ceramics.

Today, Seto in Aichi Prefecture is still the center of the porcelain industry in Japan, and it also serves as a training ground for young ceramic artists.