"knot" is the brand of Tsuda Mizuhiki, a long-established company that originated Kaga Mizuhiki. Because the spelling and pronunciation of knot and not are similar, the name was given with the meaning of being different from traditional mizuhiki and "not" the same as before. At the root of this naming is their confidence that the essence of mizuhiki will never change.

It expresses their strong desire to pass on the tradition and culture of mizuhiki while designing items that can be accepted by a wider generation, such as modern colors and small items that can be easily incorporated into daily life.