To produce Kutani ware that is suitable for modern life and loved by people in Japan and abroad. This is the theme of Bitouen, which has a history of 100 years. It is their belief that Kutani patterns, with their depth and grandeur reminiscent of the Sea of Japan in winter, have both modernity and internationality.

They offer warm and easy-to-use tableware for everyday use, modeled on the masterpieces that have colored Kutani's history, including Ko-Kutani, Yoshidaya, Ko-Sometsuke(blue and white porcelain), and Rosanjin.