Musubi Lab Exhibited at Shoppe Object in New York
Written by Team MUSUBI
In February 2026, Musubi Lab exhibited at the international trade show Shoppe Object in New York, as part of Ehime Prefecture’s regional branding initiative, EHIME HYAKKA. Shoppe Object is a highly regarded exhibition in the art and lifestyle sectors, bringing together buyers, retailers, and media professionals from across North America and around the world.
This opportunity was made possible through our connection and collaboration with Ehime Prefecture. It allowed us to present the appeal of Ehime’s craftsmanship directly to the international market, including Tobe ware featured on MUSUBI KILN.
Throughout the exhibition, our booth welcomed a large number of visitors. Many showed strong interest in the beauty and functionality of Tobe ware, produced in Ehime, as well as in the craftsmanship and regional culture that underpin it. It was a genuine pleasure to meet customers who had previously discovered MUSUBI KILN online; these in-person encounters offered valuable insight into their expectations of the brand.
Exhibiting in New York also provided meaningful learning opportunities through on-site observation. Supported by the connections and cooperation of Ehime Prefecture and fellow participating companies, the exhibition proved to be a deeply rewarding experience.
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